Hi Stef, it’s true, that purple Milka cow was a prime example of successful advertising – one that everyone still recognises even though several years have passed.
As for the book, it puts forward some really interesting ideas. I’m racking my brains to work out how to apply them to Steemit; I’m sure there’s a way, I just need to figure out what it is... 😄
Thanks for your support – I really appreciate it!