Availability

Personalization
Social media platforms and video-sharing sites allow users to personalize their content consumption. They can choose to watch clips from different shows based on their interests, rather than watching an entire show that might not interest them in its entirety.

Availability
Clips are often more accessible than full shows. Social media and streaming platforms frequently highlight clips or highlights from shows, making it easier for viewers to discover new content without actively searching.

Engagement
Clips can also be used to generate engagement on social media. Viewers can share their favorite moments or discuss specific topics covered in the shows, encouraging interaction and discussion.